// EARLY BIRD ENDS WED MAY 27 AT 9AM ET · SAVE $200 ·CLAIM $297
// AI obeys language. Most men don't speak it.
Sprint Jun 1 to 5 · Cart May 25 to 31 · 25 Operators

Most Men
Pay For AI.
Operators
Get Paid By It.

Make AI make you money. Stop paying for tools you barely use. Stop guessing at prompts that don't work. Five days, 60 minutes a day, me in the room. Friday you walk out with one real asset built and The Catch Code installed for life. The program pays for itself before July.

// 10x

"Every program that I have bought from MC and implemented in my life has increased my output tenfold."

John Thompson · Original Cohort
Master Chim // Master Chim
ChimBot, the AI partner // ChimBot
JUN 1 → JUN 5
22
Original Cohort
100%
Of Build-It-Or-I-Will Grads Finished
2018
When MC First Taught the Catch
// Why Your Output's Stuck

You've Been Throwing Without the “Catch.”

// Every communication has a throw and a catch. Most men talk to AI like it's Google. They type a few words and hope the tool figures out the rest. That's the throw without the catch. What AI hands back is whatever you forgot to say out loud.

You bought ChatGPT. You bought Claude. The tool's doing exactly what you trained it to do. The training is the language. The language erodes the day you stopped throwing for the catch.

The tool obeys the man who knows how to throw for the catch. You've been throwing without the catch. That gap closes inside the Forge in five days.

// The Code AI Obeys

The Catch Code The Language AI Obeys.

Communication is in the catch, not the throw. I've been teaching this since 2018, six years before Anthropic put it in their prompting guide.

01

The Throw Audit

Open the AI tool you pay for. Type the last real prompt you used. Read it back. Most men find a sentence with no context, no role, no format. That's why AI hands back a sentence with no depth. The throw was thin. The catch matched. Day one, you start throwing like a leader.

02

Lead Speech vs Trade Speech

Trade Speech asks. Lead Speech tells. The man who asks gets a suggestion. The man who tells gets an output. Flip the switch.

03

Catch Architecture

Build every prompt around what the AI needs to catch. Load the context. Lead with what the catcher needs to know. Day 4 you build your Catch Architecture Library, in your voice, on your business. Yours forever.

Source · 2018 · Pre-AI

"Communication is in the catch, not the throw."

Master Chim, 2018. The principle is older than the AI cycle. AI just made it mandatory.

// Why Master Chim

You have watched the AI gurus. Most of them caught the wave in 2024. The Catch ran in a 2018 talk, six years before Anthropic put context-engineering in their prompting guide. The other men are teaching what is hot. I'm teaching what's older than the cycle.

The Throw and The Catch THE THROW OUTPUT: SCATTERED THE CATCH OUTPUT: DONE

Communication is in the catch, not the throw.

Master Chim at the whiteboard: Communication is in the catch, not the throw
// Receipts From 2018

I Have Been Teaching This Since 2018. The AI Industry Caught Up in 2024.

The Catch Code is a communication system. AI made it mandatory. I taught it in a 2018 talk, six years before Anthropic put context-engineering in their prompting guide. The transcript is public. The dates check out. The principle has worked ever since.

That's why the Forge transforms an operator in five days. The mechanism is older than the AI cycle. The men who walk through it already lead other men. They take that same skill and extend it into a tool that now obeys the same language.

You walk into the Forge as an operator who can move humans. You walk out five days later with the same skill extended into the tool. Same operator. Same skill. New domain. Output that compounds for the next twenty years.

// Why this cohort
The labs release a new model every six weeks. The men still throwing start over every release. The men running the Catch Code keep their architecture and swap the engine.
// What Changes

Walk Out of the Forge Friday. By Monday Your Operator Day Runs Different.

The asset you build in five days is the smallest part. The system that built it is what runs your week from now on.

// changes: meeting

The Monday Meeting

You used to sit through it half-listening, hoping no one asked which AI tools you were running. Now you name the workflow you automated last week. The room shifts. You sound like you've been on this for two years.

// changes: output

The 8am Output

You used to open ChatGPT, type a prompt, copy-paste, edit, doubt, retype, give up after 40 minutes with something that wasn't quite right. Now you open the asset. It's already running. The output's waiting. Your morning hour goes back to the work that needs your hands.

// changes: build cycle

The Friday Build

You used to think about the new lead-gen workflow Monday morning, never start, watch the week end without it. Now you think about it Monday. You command it built. Friday it's running. The week ends with one more workflow off your back.

// changes: spend

The Subscription Audit

You used to pay for ChatGPT Plus, Claude Pro, three writing tools, two automation tools, most of them never opened. Now you cancel five. The two you keep, you actually use. The bill goes down. The output goes up.

// changes: position

The Way You Talk About AI

You used to hedge. You said "I'm playing with it." You didn't claim a position. Now you name the methodology. You name the system. Other men ask you what tools to use. You tell them.

// The Mon-Fri Build

Five Days. One Asset. Built.

Day one you walk through the methodology with me in the room. Days two through four you build with me correcting in real time. Day five it's done. Each session 60 minutes live at 8am ET.

Mon Jun 1
01

Articulate the Need

You walk through the Four Questions live with me in the room. What is it. What does it have to do. What does done look like. How will you know it worked. By end of session your build target is locked.

Build target locked · Four days mapped
Tue Jun 2
02

The Foundation

Install the Lens. You build the foundation of the asset using context-loaded language. Plain English to AI. AI builds. You command.

Working v1 · Rough but real
Wed Jun 3
03

The Build

Lead Speech. You convert every Trade-Speech prompt into Lead Speech. Real content, real data, real connections. The asset starts producing.

Working v2 · Functional
Thu Jun 4
04

Catch Architecture

The Catch in operation. You build every prompt around what the AI needs to catch. You create your system-prompt library for the workflows you run every week.

Working v3 · Catch Library finished
Fri Jun 5
05

Forged and Done

The Catch Code installed. Public showcase. Each operator shows his finished asset live. I review. You walk out with a working asset and a system you keep for life.

Working asset · Forged tribe

You bring your business. The Four Questions get you to a locked target by end of Day 1. No menu paralysis. No wrong build.

// After Friday: Friday June 12 you reconvene on the 7-Day Forge Follow-Up Call. The cohort stays connected. The door stays open.

// Before You Show Up Monday

By End of Day 1, Your Build Target Is Locked. And You Can Run This on Anything After.

Day 1 is the first move of the Catch Code: Articulate the Need. The whole cohort walks through the Four Questions live, with me in the room. What is the thing you're making. What does it have to do in your business. What does the finished version look like. How will you know it worked. By end of session your build target is locked and you know exactly what Day 2 starts on.

The Diagnostic Brief is your intake. Submit it before Day 1 so you arrive primed with the raw material. I read briefs in advance and watch for the patterns the cohort is going to surface in the room. The brief gets you ready. The live session is where the methodology installs.

Twenty-five seats is the cap. Past twenty-five the live cohort breaks down into a webinar. The corrections become broadcast. The intimacy that installs the methodology in five days is gone. The cap exists because the format requires it.

The Diagnostic Brief
  1. Where in your business does AI output go right now? What does it touch?
  2. What is the one recurring workflow that bleeds the most hours every week?
  3. What asset, built once, would compound across that workflow for the next twelve months?
  4. What have you tried with AI that did not stick? Be specific.
  5. What does finishing this by Friday cost you if you do not?

Brief due Sun May 31 at 8pm ET.

// 22 Finishers, Original Cohort

22 Men Walked Through the Forge. Every One of Them Finished.

Their words. Their results. Their businesses. Different starts. Same finish.

John Thompson
// answers: compounding

"Every program that I have bought from MC and implemented in my life has increased my output tenfold."

John Thompson
Earthworm Soil Factory · Owner
Chris Lowthert
// answers: time

"I was actually babysitting AI. After the Sprint, twenty minutes. Before the Sprint that work would have taken me a half a day."

Chris Lowthert
Rockfish Chiropractic · Sole operator
Fred Warder
// answers: cost

"I have canceled probably six or seven AI memberships. You can make money doing this. It is an investment."

Fred Warder
Home services company · Owner
Darrell Thompson
// answers: capability

"I am a martial artist. Now I am building a website. I am building my own lead funnels. I am cranking out marketing images."

Darrell Thompson
Martial arts academy · Owner
Victor Pagan
// answers: fit

"The biggest reason I was not going to do it was I did not think it was for me. You do not know what you do not know."

Victor Pagan
Retired law enforcement
Chad Anheliger
// answers: technical

"I was a little nervous I would not be tech savvy enough. I caught on pretty quickly. Now I organize my day with the command center."

Chad Anheliger
Martial arts school · Owner
The Guarantee

Build-It-Or-I-Will.

// Skin on my calendar.

Show up to all five sessions live. Submit the Diagnostic Brief on time. Do the work between sessions. If by Friday June 5 at 6pm ET you do not have a working asset done, I get on a private call with you the following week and we finish it together. I do not stop until your asset is done, working, and in your business producing output.

Forget refunds. Forget credits. This is me, on the phone with you, finishing the build with my own hands. The work gets done either way. That is what a forge does.

The original cohort produced six grads on the Build-It-Or-I-Will track. Every one of them finished. The guarantee has never been called. It exists because you need to know there is a man on the other side, not because the format leaves room to fail.

// Three Conditions

  1. Submit the Diagnostic Brief by Sun May 31 at 8pm ET (the night before Day 1)
  2. Attend all five live sessions or watch the replay within 24 hours
  3. Build during the sessions. The work gets done while we are in the room.
// $3,847 of Stack at $297

The Stack Is Worth $3,847. Early Bird Pays $297.

Five live sessions with Master Chim (Mon-Fri Jun 1-5)$1,750
Diagnostic Brief intake + Day 1 live methodology install$500
Day 5 public showcase + recordingIn core
Skool cohort + lifetime session replays$300
The Catch Architecture Library (built Day 4, permanent)$300
The 7-Day Forge Follow-Up Call (Fri Jun 12)$300
The AI Leadership Audit (lifetime license)$197
The Forge Guarantee (1-on-1 finish hour)$500
Total Honest Value$3,847
Premium · 5 seats
The Operator's Forge: Command
$1,297
5 seats · sells out when sold out
60-minute 1-on-1 with Master Chim before Day 1$500
60 days of direct Telegram access to Master Chim$3,000
Everything in the Standard stack$3,847
Total Command Value$7,347

Five seats. Direct access to MC before, during, and 60 days after.

Take the Command Seat · $1,297
Last Chance
Final 3 days · only if seats remain
$697
Claim Cart Opens Sun May 25
General Admission
After Wed May 27 9am ET
$497
Claim Cart Opens Sun May 25
Early Bird
First 48 hrs of cart
$297
Claim Cart Opens Sun May 25

// 25 seats hard cap. Cart closes Sun May 31 at 11:59pm ET. Past 25 the live cohort becomes a webinar.

// The Real Objections

Read These Before You Decide.

I do not have time for a 5-day Sprint.
Sessions are 60 minutes a day, live at 8am ET. Replays are in your inbox within 24 hours. The cohort is the safety net. The format costs you five hours total live, one hour each morning, and you walk out with a working asset that compounds for the next twelve months. The math is the math.
I have tried AI training. Most of it is fluff.
I taught the Catch Principle in a 2018 talk, six years before the AI labs published context-engineering guides. The mechanism is older than the AI cycle. The original cohort produced 22 graduates and every one of them walked out with a working asset. The mechanism set is named, owned, and ladders under The Catch Code. The Forge installs a communication system, the same one I've been teaching since 2018.
It will not work for my business.
Day 1 walks every operator through the Four Questions live. The methodology surfaces what AI can do for your specific business and what it cannot. If AI cannot move the needle for what you do, you find that out in the first thirty minutes of Day 1 instead of four days in. The honesty is built into the format.
I am not technical enough.
The Catch Code is plain English to AI. No code, no syntax, no developer tools. Chad Anheliger came in tech-averse and walked out with a working command center on Day 1. If you can describe a problem in plain English, you can run the methodology. The Sprint installs the language, not the syntax.
What AI tools do I need?
Any AI subscription you already have works. ChatGPT free, Claude free, ChatGPT Plus, Claude Pro, all of them run the methodology. No upgrades required. The Catch Code is software-agnostic. The language is the leverage, not the model. The labs release a new model every six weeks. The men running The Catch Code keep their architecture and swap the engine.
$297 to $1,297 is real money.
Fred Warder canceled six AI subscriptions during the original cohort. At roughly thirty dollars each, that is $2,160 a year in guaranteed savings. Early Bird pays for itself before August. The lost-output number runs higher than that, but you do not need to believe it for the math to hold. The canceled subscriptions alone clear 7x return at Early Bird and 1.7x at Command. Every tier clears before output ever enters the equation.
I need to think about it.
The cart closes Sun May 31 at 11:59pm ET. There's no extension. Day 1 requires a Diagnostic Brief submitted in advance and reviewed by me. Twenty-five seats hard cap. Early Bird closes Wed May 27 at 9am ET, then the price moves to $497. Every day of delay either burns a seat or burns the discount. Both are real. The work either gets done in June or it doesn't. Your call.
// Jun 1 to Jun 5, 2026

Five Days. One Asset.
The Catch Code Installed.

Cart closes Sun May 31 at 11:59pm ET · 25 seats total · Diagnosis by name on Day 1

The Operator's Forge is a five-day live intensive (Mon Jun 1 to Fri Jun 5, 2026) where you install The Catch Code, the methodology that makes AI obey, while you build one real business asset with me correcting in real time. Day 1 you walk through the Four Questions with me in the room and lock your build target. Days 2 through 4 you build with me in the room. Day 5 it's done. Communication is in the catch, not the throw. I taught it in 2018, six years before Anthropic put it in their prompting guide. If you don't have it done by Friday, I get on a private call with you the next week and finish it. The work gets done either way.

// The Three Real Constraints

  • Cart closes Sun May 31 at 11:59pm ET. Hard.
  • 25 seats total. Past 25 the live cohort becomes a webinar.
  • Early Bird ($297) burns at Wed May 27 at 9am ET. Price moves to $497 after.

Are you against having a working business asset done by Friday June 5 for the price of two months of AI subscriptions you were going to cancel anyway?

Secure Your Seat · Early Bird $297
$297 first 48 hrs·$497 general·$697 last 3 days·$1,297 Command
Forge it.

P.S. Twenty-five seats. Hard cap. The man not in the room does not run the methodology live. The man not running it live does not finish. Saturday June 6 you read your inbox from a man whose asset is live. That is the cost of waiting.